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Tower Hamlets Wheelers
NEWS RELEASE 14 February 2003

EMBARGOED until 06:00 hours Monday 17 February 2003
Ref THW05CCBanner140203

Photo/filming opportunity: 'Cycle for FREE!' giant congestion charge banner stunt (plus two other visual activities)

An 18m banner stating 'Cycle for FREE!' will be unveiled from the top of the Millennium Green Bridge over Mile End Road, E3 on Monday 17th February at 06:30 a.m. by the Tower Hamlets Wheelers (1), to coincide with the start of the central London congestion charge at 7 a.m.

This will be an excellent visual stunt and great opportunity for photos and filming. (2) By 7 a.m. it will be light.

The Mile End Road leads into Aldgate and the congestion charging zone and the idea is to promote cycling to motorists who will have to pay the charge from 7 a.m. The banner will be highly visible on the approach westwards into town. It will be smartly produced: no hand-written scrawl.

We aim to keep the banner in place until 10 a.m. but the best opportunity for pictures will be earlier rather than later (in case we get told to take it down!). We will use a bicycle trailer to transport the banner to the bridge.

Then at 8:20 a.m. the Wheelers 'bicycling bus' service will depart from Mile End Tube station, escorting on their bikes Tube users fed up with Central Line failure and motorists who wish to avoid paying the congestion charge. This will be a good opportunity to talk to people who have now switched to using their bicycles.

Please see previous news releases for details: refs THW02congestioncharge040203, THW03CentralLine040203, and THW04CentralLine110203 at 'news/media' http://www.towerhamletswheelers.org.uk We will be joined by Newham London Cycling Campaign who will have started the service from Stratford and Redbridge LCC who start from Wanstead station at 7:55 a.m.

The 'bus' convoy will reach the edge of the congestion charge zone by 8:35 a.m. where at the junction of Bishopsgate and Brushfield Street (a quiet side road with cycle-access only at the eastern edge but plenty of parking!) the Wheelers will be cracking open champagne to celebrate the start of the congestion charge.

The Wheelers have produced a congestion charge T-shirt to highlight the advantage of going by bicycle to motorists (please see http://www.towerhamletswheelers.org.uk/cc-tshirt) and several Wheelers will be wearing them on Monday.

Throughout the activities spokespersons will be available from the group. We will be taking our own pictures which will be available for use on request and also on the web - please contact Alix (details below).

We do ask for the embargo to be respected. Many thanks.

We hope to see you there!

ENDS

For more information please contact Alix Stredwick home: 020 8880 6873 mobile: 07903 606 330

Notes
(1) The Tower Hamlets Wheelers is the local cycle action group in the east London Borough of Tower Hamlets (the East End), campaigning for better cycling facilities and encouraging more people to cycle - for health, the environment and for London. The Wheelers are affiliated to the London Cycling Campaign, the largest urban cycling campaign in the world.
(2) The Green Bridge is right next to Mile End tube station, at the junction with Burdett Road and Grove Road. It was built using lottery money to celebrate the millennium, and it has won awards for innovation. The concept came from local people who wished to unite the two parts of Mile End Park dissected by the massive Mile End Road.

Tower Hamlets Wheelers
wheelers@towerhamletswheelers.org.uk
www.towerhamletswheelers.org.uk


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