When Westfield opened in September 2011 a walk around the centre soon revealed that you could buy a car but not a bike. I talked with one of the centre's managers and he said that there was plenty of space if I wanted to open a bike retailer. Not the answer I was looking for from a location claiming green credentials. Just before the Olympics a bike shop opened called The Bike Rooms. It only sells the Italian Pinarello range of bikes which are quality but come with a hefty price tag and the Assos range of clothing. These were the bikes supplied to Team GB.