When Westfield opened in September 2011 a walk around the centre soon revealed that you could buy a car but not a bike. I talked with one of the centre's managers and he said that there was plenty of space if I wanted to open a bike retailer. Not the answer I was looking for from a location claiming green credentials. Just before the Olympics a bike shop opened called The Bike Rooms. It only sells the Italian Pinarello range of bikes which are quality but come with a hefty price tag and the Assos range of clothing. These were the bikes supplied to Team GB.

If you've ever cycled to Westfield you will know the design chaos that awaits as you approach the multi million pound shopping mall. No expense spared for cars but bikes get treated to random planning events that switch on and off like psycho disco lights. So you might have thought the Olympics was a chance to build a proper cycling legacy for the DMZ that is Westfield? Not a bit of it.